The Consumer Choice Center, together with World Vapers’ Alliance, recently presented a new survey conducted with 30 general practitioners and over 800 smokers in Germany and France – with an initial piece of good news: more than half of respondents want to quit smoking!

Awareness of the health effects of smoking tobacco has grown exponentially over the last decades, prompting policy-makers to make rules to curb usage. However, just like any vice that carries risk, prohibitive and strict measures have not yielded the desired results.

Standard nicotine replacement therapy (NRT) is recognised, observed, and covered by social security systems, despite showing very limited effects in the efforts of helping those who choose to quit, do so. Vaping has presented consumers with the opportunity to satisfy the need for nicotine, all while posing a fraction of the harm. Vaping is 95% less harmful than using conventional cigarettes, and is simultaneously the most successful smoking cessation tool.

Continue reading at the Brussels Times.