Fake products create real hardships

Protecting brands is not just about economics, it is also about human rights The hardships in factories around South-East Asia aren’t new to European media consumers. Thousands of workers all around the continent are affected by adverse living and work conditions — particularly in those factories that make counterfeited goods. In 2016, counterfeited goods amounted […]

Only the individual can solve Britain’s obesity crisis

As Britain becomes the fat man of Europe, a blanket approach to large-scale policy-making will not solve Britain’s obesity crisis. Only the individual can do the work. Am I overeating? This question is, in essence, a modern one. Our ancestors would have stood in awe at the sheer availability of refrigerated and affordable meat in […]

La valeur des publicités

Avez-vous déjà acheté quelque chose à cause de l’image d’une marque ? Certainement, surtout lorsque l’emballage est très voyant et séduisant. Si nous devions nier que nous répondons à de bonnes publicités, nous pourrions tout aussi bien condamner des millions de départements marketing à l’obscurité, car quelle valeur a le marketing dans un monde d’engourdis. […]

The value of brands

Brands are flashy, but they aren’t malicious Have you ever bought something because of the branding? Surely you have, especially when the packaging is very flashy and enticing. If we were to deny that we respond to good ads we might as well condemn millions of marketing departments to obscurity, because what value does marketing […]