En tant que consommateur, vous sentez-vous manipulé par la publicité ? Ou bien est-ce un moyen efficace, voire distrayant, de vous offrir ce que vous voulez ?
Quoted by The Spirits Business
I was quoted by The Spritis Business following a press release by the Consumer Choice Center on the decision of the Latvian Health Ministry to ban alcohol advertising. You can read my quotes down below, or find the full story here.
What advertising bans get wrong about consumer behaviour
Advertising bans are increasingly relevant in political debate, with some countries having already establishes rules that don’t allow for “junk food” advertising. But these proposals are all based on the assumptions that consumers are buying goods that they never would have wanted otherwise.
Bill Wirtz 