Ads are changing, and we should be happy about it

We have come along way in the evolution of the advertising business. The Egyptians used papyrus to make sales messages and wall posters, while the Middle Ages made us transition to town criers and billboards. But even trademarks are much older than many would think – the first trademark dates back to 1300 BC in what is […]

Tabak-Werbung: Was legal ist soll beworben werden können

Was wird auf Straßenplakaten heutzutage beworben? Limonade, Schokolade, Lebensversicherungen, Bankkonten, Medikamente, Bier, Autos. Wer falsch mit diesen Produkten umgeht kann sich selbst oder sein Vermögen in Gefahr bringen. Aus diesem Grund werden Alternativen, die mehr Sicherheit bieten ebenfalls beworben: Limonade ohne Zucker, fettarme Schokolade, Versicherungsvergleichportale, Anwälte, die bei Klagen gegen Banken helfen, alkoholfreies Bier, oder […]

Quoted by The Spirits Business

I was quoted by The Spritis Business following a press release by the Consumer Choice Center on the decision of the Latvian Health Ministry to ban alcohol advertising. You can read my quotes down below, or find the full story here.

What advertising bans get wrong about consumer behaviour

Advertising bans are increasingly relevant in political debate, with some countries having already establishes rules that don’t allow for “junk food” advertising. But these proposals are all based on the assumptions that consumers are buying goods that they never would have wanted otherwise.