Only the individual can solve Britain’s obesity crisis

As Britain becomes the fat man of Europe, a blanket approach to large-scale policy-making will not solve Britain’s obesity crisis. Only the individual can do the work. Am I overeating? This question is, in essence, a modern one. Our ancestors would have stood in awe at the sheer availability of refrigerated and affordable meat in […]

La valeur des publicités

Avez-vous déjà acheté quelque chose à cause de l’image d’une marque ? Certainement, surtout lorsque l’emballage est très voyant et séduisant. Si nous devions nier que nous répondons à de bonnes publicités, nous pourrions tout aussi bien condamner des millions de départements marketing à l’obscurité, car quelle valeur a le marketing dans un monde d’engourdis. […]

The value of brands

Brands are flashy, but they aren’t malicious Have you ever bought something because of the branding? Surely you have, especially when the packaging is very flashy and enticing. If we were to deny that we respond to good ads we might as well condemn millions of marketing departments to obscurity, because what value does marketing […]

Free to choose: adult consumers should make their own decisions

We have created a public policy monster that lurks out from the backroom once we eye the cookie jar… Not a day goes by without a public health campaigner knocking on your door (though currently it’s probably an email) to explain to your which product should be banned or taxed out of existence. It used […]